Hands Down, the Best Way to Get Homeowners to Call You by Sending Them This Exact Letter

The problem with most mail

Most Mail Never Gets Opened. And Mail That Is Not Opened Is Worthless.

If you want people to call you, they have to open what you sent.

A lot of agents send mail that looks like advertising. Printed labels. The cheapest postage they can find. A name and a logo all over the outside, so it looks official.

Here is what happens. People know it is advertising, and they throw it in the trash.

It is faster to print labels. Of course it is. They just do not get opened as much.

You can save a little money on postage too. That does not get opened as much either.

We work in real estate. A commission can be $10,000, $30,000, or $100,000. Saving 20 cents on the stamp, or a couple of minutes by not hand addressing the envelope, is not worth it.

A piece of mail that does not get opened is worthless.

They will not call an agent whose letter they never opened.

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The big idea

Send a Letter That Looks Like a Wedding Invitation. Then Get the Call.

When I need business, the best thing I can do is send this letter.

A sample hand addressed envelope with a real stamp and the return name J. Gruner

The outside gets it opened

It looks like a wedding invitation or a Christmas card. The envelope is 5.75 inches by 8.75 inches, so a letter folds in half and fits right inside. It is hand addressed. It has a real stamp in the corner. The return is just my first initial and last name. That creates curiosity, and curiosity is what gets it opened.

The inside gives them a reason to call

On the inside, I want it to look as official as possible. Nice linen paper. Formal letterhead. Clear, and to the point. Like something a high powered attorney would send. I tell the homeowner I have a client I have worked with for a long time, and they would love to buy a home like or near theirs. If they would like to talk about it, they can call me on my personal cell phone.

You are the agent they call

That is the whole idea. They open it because it feels personal. They call because there is a real reason to call. And you are the agent on the other end of the line.

I have tried 50 different versions of this letter. This is the one that gets by far the best response rate of any piece of direct mail I can send.

What I see when this is done right

Send 100 letters. Get five to 10 phone calls back.

If you do a careful job selecting the people you send them to, you can get even more than that. Your results will depend on who you send it to, and how you handle the calls.

Part of how this works is that you need a buyer looking for something specific. That could be a builder, an investor, or a family that wants to live in a certain neighborhood.

A lot of agents are focused on AI and short videos. This letter still gets people to call.

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One time payment. Instant access.

From the Desk of Jason Gruner

Jason Gruner
Real estate agent in Nashville, Tennessee. Founder of Amhurst Digital.

Dear fellow agent,

If you want homeowners in your area calling you about selling, I put this together for you.

My name is Jason Gruner. I am an agent here in Nashville, Tennessee. I also run Amhurst Digital, where I do marketing for agents all across the country. When agents ask me about direct mail, this is by far the most effective piece I can point them to.

When I need business, I send this letter. On the outside, it looks like a wedding invitation. On the inside, it looks like a serious letter from a professional. I tell the homeowner I have a client who would like to buy a home like or near theirs, and I ask them to call me on my personal cell phone.

I have tried 50 different versions of this letter. This is the one that gets the best response.

I put the full breakdown into The Million Dollar Mailbox: how I send these out, how I do it, and how I respond when people call. I priced it at $97. A commission can be $10,000, $30,000, or $100,000. That comparison is about the size of the opportunity, not a promise of what you will earn.

I can't wait to see you in there.

Jason Gruner Amhurst Digital

What's inside

What's Inside The Million Dollar Mailbox

Everything you need to start sending the letter that gets people to call.

The letter that gets the phone to ring
What I write, and why a homeowner would pick up the phone and call you.
How to get the letter opened
The envelope, the handwriting, the stamp, and the return name I use so it does not look like advertising.
Who to send it to
You need a buyer looking for something specific. I will show you how I think about that list.
What I say when they call
How I respond to the people who call, and how I talk with them.

The big question

Is This for You?

This is built for one kind of agent. Here is how to tell if it's you.

It's for you if

You are a real estate agent who wants homeowners to call you
You have a buyer, or can work with one, looking for something specific in a neighborhood
You are willing to hand address the envelopes and use a real stamp
You will pick up the phone and talk with the people who call

It's not for you if

You want to print labels and use the cheapest postage
You do not have a real buyer, and you are not willing to get one
You will not follow up when someone calls
You want a paid ads course or a social media course

The offer

Get The Million Dollar Mailbox for $97

The Million Dollar Mailbox

The course for agents who want homeowners in their area to call them after opening a letter.

Full access to The Million Dollar Mailbox
The letter, how to get it opened, who to send it to, and what to say when they call

$97

One time payment. Instant access.

A commission can be $10,000, $30,000, or $100,000. This course is $97. That is a comparison of size, not a promise of what you will earn.

Get The Million Dollar Mailbox for $97

Questions

Quick Answers Before You Join

Do I need a real buyer to send this?

Yes. Part of how this works is that you have a buyer looking for something specific. That could be a builder, an investor, or a family that wants to live in a certain neighborhood.

Can I use printed labels?

You can, but they do not get opened as much. Hand addressing the envelope is one of the little things that gets the letter opened.

What size is the envelope?

5.75 inches by 8.75 inches. A letter folds in half and fits right inside. It looks like a wedding invitation or a Christmas card.

What if people do not know my brokerage?

I work for Coldwell Banker, and I use that on the letterhead because people already know the name. You can use your own formal letterhead. The point is to look like a professional on the inside.

What does the $97 cover?

Full access to The Million Dollar Mailbox, the course that shows you how to send this letter, how I do it, and how I respond when people call. It is a one time payment of $97.

Is there any other offer on this page?

No. The only offer on this page is The Million Dollar Mailbox for $97. There is no other offer added on the page.